SPEAKING ENGAGEMENT: How to Communicate Effectively About Issues Concerning Race and Equity

Council of the Great City Schools
19th ANNUAL PUBLIC RELATIONS EXECUTIVES MEETING
July 11-13, 2019
Washington, DC

How to Communicate Effectively About Issues Concerning Race and Equity

California’s Oakland Unified School District created the Office of African American Male Achievement (AAMA) and needed an effective communications strategy to promote the work AAMA was performing. In this hands-on session, conferees will learn how:

• Equity-based initiatives require an additional lens of assessment and planning;

• Understand why integrated marketing approaches accelerate communications campaign success;

• Understand why internal communications is a great place to start new initiatives;

• Understand what the practice of asset-based narrative change implementation looks like for a district; and

• Face people’s biases and learn to eliminate them from Campaigns.

Presenters:

• Valerie Goode, Deputy Chief, Communications and Public Affairs Oakland Unified School District

• Precious Stroud, Principal, PJS Consultants

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What attendees are saying…

“Thank you Precious and Valerie for giving a presentation at the Council's Public Relations Executives Conference. Here is some of the feedback from the evaluations people filled out:

I loved the presentation on equity from Oakland. 

I liked the conversation about the power of visual images of children and overall conversation about changing the narrative and the courage needed to aggressively pursue equity.

I loved the equity presentation and would love to have a deeper conversation about how to set the stage effectively for districts to pursue equity conversations.

The discussion on race Saturday became powerful.”